Adolescents are considered a critical consumer segment due to their huge spending power
and significant influence in family purchase decisions. Parents, peers, and media are the …

Even though there is an abundance of research on computer supported education (CSE),
digital literacy (DL), technological literacy (TL), and internet literacy (IL), the correlation …

Social networking sites (SNS) addiction has become a social problem among young
adolescents in many areas of the world. The current study examined the role of …

Purpose Prior research has advanced several explanations for social media
influencers'(SMIs') success in the burgeoning computer-mediated marketing environments …

Over the last three decades, Information and Communication Technologies (ICTs) have
changed the world in all walks of life. It has not only influenced the ways of human …

Introduction The assessment of online health‐related information presents a significant
challenge for today's youth. Using the Processing of Commercial Media Content (PCMC) …

This article analyzes and integrates the 60 nominated articles for the best articles in the
Journal of Advertising from its first 50 years, with a focus on the final 15 that were selected as …

Digital and internet literacies have become a vital requirement for university education. This
study investigates the impact of gender on undergraduates' digital and internet literacies at …

This research investigated the interplay between mood, disclosure language, and ad
skepticism on consumers' recognition and evaluation of native advertising. During two …

We examine the influence of violent–humorous commercials on children and whether
parental mediation can temper children's aggressive responses to violent–humorous ads …