How we perceive our environment affects the way we feel and behave. The impressions of
our ambient environment are influenced by its entire spectrum of physical characteristics …

The increased interest and extensive research in Sensory Marketing over the last few
decades has created a need to synthesize extant literature. This study offers potential for …

Purpose The purpose of the study is to investigate how mental imagery evoked from sensory
in-store experience influences consumer anticipatory emotion, perceived ownership and …

Sensory Marketing offers a global view of the use of senses in marketing strategy based on
consumers' perception and behaviour. Integrating the company constraints and classical …

The rise of augmented reality (AR) technology presents e-retailers with new opportunities.
According to previous research, it is a technology that can positively affect engagement …

This research includes theoretical analysis of the problem and explores the peculiarities of
the use of color in marketing. Our empirical research results presented in this paper …

While research has recognized the role of haptic sensations in influencing various aspects
of consumer behavior, the association between haptically based experiences and social …

Gesture-based interaction has greatly changed the way in which we interact with online
products by allowing users to control digital systems with hand movements. This study …

Sensory marketing is an emergent marketing paradigm in theory and practice (Hultén et al.,
2009; Krishna, 2011; Hilton, 2015). Individuals are using their five senses of vision, hearing …

This article builds upon the persuasiveness of touch in consumer settings, extending it to an
online store environment. Recognizing that actual touch is not always feasible, the aim is to …