Diversity, Equity, and Inclusion (DEI) has become ubiquitous in public and academic
discourse. This is despite ongoing contests over definitions and the lack of a clear …

This paper reports a theme‐based structured systematic literature review of the growing
body of marketing research about elderly consumers. By synthesizing, explicating, and …

This study investigates the online shopping continuance intentions of older adults in the
United States, focusing on two characteristics of this demographic (perceived lack of …

This research investigates the experience of systemic restricted choice and its impact on self-
concept among racial and ethnic minority consumers seeking financing. Choosing loans is …

Despite the increasing market size and consumption power of older consumers, older
people seldom appear in advertising, and research activity in this area suggests that …

Routines are the taken-for-granted practices that form the rhythm of everyday life, making
people feel secure. How do consumers manage when their routines are disrupted? Practice …

Purpose This paper reflects on the development of Consumer Culture Theory, both as a field
of research and as an institutional classification, since the publication of Arnould and …

Welcome to the second edition of Consumer Culture Theory (CCT). This book invites you to
a fascinating world of research and reflection on the “what?”“when?”“where?” and “how?” of …

Although most research on consumers' choices, and resulting insights, have focused on
choices that consumers make solely for themselves, consumers often make choices for …

How do researchers studying the cultural aspects of consumption theorize change? We
propose four analytical workbench modes of process theorization in combination with nine …