Despite the growing significance of pro‐environmental behavior in the hospitality industry,
empirically derived insights into its predictors and outcomes remain unexplored. Drawing …

Purpose This study aims to offer the intellectual structure and dynamics of the sustainability
branding field, involving the identification of influential authors and journals, current and …

The impact of organic food corporate image on customers' surpassing purchasing behavior
is absent in prior literature. Based on the S–OR framework, the current study focuses on …

We investigate the impact of public environmental concern (PEC) on corporate green
investments from the perspective of CEO turnover using the extreme event of PM 2.5 surge …

Despite Airbnb's disruption of the hotel industry, the COVID-19 pandemic has brought peer-
to-peer (P2P) accommodation markets to a standstill. During the pandemic, Airbnb elevated …

Organic farming is functionally integrated and serves as the foundation for circular
agriculture. It guarantees resource efficiency in the deployment of nature-based initiatives to …

Purpose The purpose of this study is to find out what is the relationship between
sustainability toward consumer behavior. Consumer behavior is the method of choosing …

COVID-19 is a viral disease also comprehended as a coronavirus pandemic that has
compelled the world to revisit business strategies to encounter COVID-19 challenges. Over …

Public awareness of the need to protect the environment has been on the rise given the
widespread, continuous degradation of the global environment. Governments and …

For the purpose of paving the way for reducing environmental pollution globally, adapting
green energy to people's lives in more areas is seen as a good solution. The strategic plan …