The unprecedented impact of the COVID-19 pandemic was felt by several industries,
including the events sector, an important sub-sector of the tourism industry. In response to …

Building on a mixed-method approach, this study examines the practices engaged in
creating value propositions in the exhibition industry from the perspective of service …

This study explores the triple bottom line impact of a cultural event hosted in the resort town
of Victoria Falls. To accomplish the study aims, and objectives, the socio-cultural, economic …

The paper focuses on the determinants of MICE tourism recovery post the COVID-19
pandemic. Using the case of South Africa, empirical data were collected by way of in-depth …

This empirical study aims to identify the dimensions of trade show motivational attributes and
to examine the relationships between trade show motivational attributes, trade show …

While considerable attention has been paid towards how some long-lasting extra-regional
linkages such as foreign direct investments facilitate interregional knowledge transfer, less is …

The purpose of this research was to delineate the value co-creation at trade shows from a
dyadic perspective of service ecosystems by exploring the effects of technological …

Globalization has made the whole world a common market for businesses by removing the
commercial borders between countries. Increased competition in the global market has …

The shift to virtual events by the MICE sector was one of the first strategies adopted by the
sector in response to the restrictions imposed because of the COVID-19 pandemic. This …

The COVID-19 pandemic saw an increase in digitalization in various industries across the
globe including the events sector, resulting in a shift in attention toward virtual exhibitions …