Utilitarian, hedonic, and self-esteem motives in online shopping | Emerald Insight Books and
journals Case studies Expert Briefings Open Access Publish with us Advanced search Utilitarian …

The study strives to examine how customization (CUS) affects customers' acceptance of m-
commerce applications (MCA) and explore conditions where CUS would strengthen …

The study intends to detect the impacting factors of mApp (mobile application) engagement
and the intention for continuing use. The study investigates the conceptual model using the …

E-commerce has become an integral part of people's daily lives due to the extensive use of
the Internet. Moreover, customers' positive emotions are the good feelings that a person has …

Research on mobile payments continues to increase, considering the positive impact on the
issue of sustainability of financial technology. This research aims to examine attitudes …

Rapid change in technology and internet penetration have helped to grow the e-shopping
trend in Pakistan, but still, the majority of the population prefers purchasing from physical …

Penelitian ini mengidentifikasi tentang faktor-faktor yang dapat mempengaruhi niat perilaku
dalam menggunakan layanan dompet digital. Faktor-faktor yang digunakan dalam …

دانستن اینکه مصرف‌کنندگان با چه نوع انگیزه‌ای گرایش به استفاده از چه کانال‌های ارتباطی
آنلاین دارند، مزایایی را برای افزایش اثربخشی تلاش‌های بازاریابی آنلاین فراهم می‌کند تا در جهت …‎

Dissemination of research results on spices to the student community is only limited to
research articles or through photos and booklets. The limitations of dissemination media …

Artificial Intelligence (AI) is the biggest emerging movement and promise in today's
technology world. Artificial Intelligence (AI) in contrast to Natural (human or animal) …