The prevalence of online distribution channels, empowered consumers, shrinking profit
margins, and progression toward personalized pricing necessitate new revenue …

Consumer behaviour and decision-making in tourism are increasingly based on digital
information. Content created by users on social networks, the opinions of travel-oriented …

The issue of advertising is widely analysed in relevant literature; however, the emphasis is
mainly on its commercial part. Advertising-related aspects in regard to domestic tourist …

Croatia's allure as a cultural, natural, and historical destination in the global tourism
landscape has garnered increasing interest from international travelers, including …

Hotels are incurring substantial costs from online travel agents (OTAs) in the form of
commission paid for receiving bookings via online channels. A shift in online bookings from …

Motorcycle tourism has received little attention in academic studies. Therefore, the present
study attempts to demonstrate the motorcycle tourist's motivational intention to visit …

Sažetak The Covid-19 pandemic, a global health crisis, disrupted and transformed various
sectors, with tourism experiencing profound impacts. The thesis explores how the pandemic …

The distribution channels are a fundamental weapon for the competitiveness of hotel
activities, being the Internet channel is the most used strategy for hotel chains and …

La importancia de este estudio es analizar el impacto del marketing en la competitividad del
sector hotelero en San Gabriel. El objetivo del análisis es determinar cómo las estrategias …

La investigación tuvo por finalidad determinar en qué medida los canales de distribución
están relacionados con la satisfacción de los consumidores en la empresa minimarket …