This study examines how scholarly research on consumer brand relationships has evolved
over the last decades by conducting a bibliometric citation meta-analysis. The bibliography …

Purpose A conceptual confusion has evolved in brand hate (BH) research mainly due to
multiple conceptualizations, models and constructs in the field. As such, there is an urgent …

Purpose The purpose of this paper is to explore and discuss the concept of brand hate. The
authors present a taxonomy of the main determinants and outcomes of brand hate and …

Purpose–This study aims to investigate the nature of brand hate, its antecedents and its
outcomes. Design/methodology/approach–The authors conduct two quantitative studies in …

Abstract Drawing from Sternberg's (2003) triangular theory of hate, this paper
conceptualizes and tests the theory in the branding context. Based on two studies with 712 …

In recent years, companies have been confronted with a new type of negative consumer
behavior: consumers who have turned hostile and who are strongly determined to cause …

Purpose This paper aims to the literature on negative consumer-brand relationships by
advancing knowledge on the key triggers of brand hate of global and prominent brands. It …

In a digital ecosystem where large amounts of data related to user actions are generated
every day, important concerns have emerged about the collection, management, and …

Purpose This paper aims to provide a better understanding of negative consumer–brand
relationships in social-media-based anti-brand communities from a consumer culture theory …

Brand research increasingly recognizes the active role of multiple stakeholders in co-
creating brand meaning and the importance of new social media supporting stakeholders in …