Publisher Summary This chapter reviews the supply chain coordination with contracts.
Numerous supply chain models are discussed. In each model, the supply chain optimal …

Agency and related theories have proven useful as theoretical frameworks for examining
relationships between principals and their agents in many disciplines. However, though …

This paper discusses firm behavior, market performance, and the public and private
institutions that arise in systems markets, ie, markets where consumers use compatible …

Relationship management rapidly is becoming a central research paradigm in the marketing
channels literature. A growing body of conceptual and empirical literature addresses …

A number of factors, including developments in Internet‐based commerce and third‐party
logistics, have led many companies to consider engaging in direct sales. Such a company …

Moderne Managementkonzepte konzentrieren sich nicht nur auf interne Stärken von
Unternehmen, sondern schließen die Gestaltung zwischenbetrieblicher Beziehungen als …

This paper studies a distribution system in which a manufacturer supplies a common product
to two independent retailers, who in turn use service as well as retail price to directly …

Value creation through alliances requires the simultaneous pursuit of partners with similar
characteristics on certain dimensions and different characteristics on other dimensions …

In designing print ads, one of the decisions the advertiser must make is which color (s) to
use as executional cues in the ad. Typically, color decisions are based on intuition and …

Consider a supply chain consisting of two independent agents, a supplier (eg, a
manufacturer) and its customer (eg, a retailer), the latter in turn serving an uncertain market …