Impact of individual market orientation on selling and customer orientation

R Baber, RPS Kaurav, J Paul - Journal of Strategic Marketing, 2020 - Taylor & Francis
We analyze the direct effect of individual market orientation on selling orientation-customer
orientation of corporate insurance agents licensed in an emerging market based on the data …

[PDF][PDF] A case study for customer orientation of salespeople in energy sector

O Senvar, A Tosun, İİ Kider - International Journal of Information …, 2020 - irep.iium.edu.my
Customer-orientedness of a salesperson has a very crucial impact on the longevity of
business relationships as well as positively affecting customer decision making process …

Do loyalty cards enhance loyalty? a study in the Portuguese pharmaceutical sector

S Marques, A Lindeza… - Do loyalty cards enhance …, 2015 - repositorio.iscte-iul.pt
The primary goal of the investigation is to analyze the influence of the “Portuguese
Pharmacies card”(PP card) on the pharmacies' customers behaviour. It also intends to …

[引用][C] Įmonės orientacijos į klientą didinimas

Ž Arlauskas - 2016 - Kauno technologijos universitetas