This study was designed to understand the role of motivated consumer innovativeness in the
context of a robotic restaurant. More specifically, this study proposed that four sub …

Purpose–The purpose of this paper is to present challenges experienced by UK
manufacturing companies undergoing a servitization journey to becoming product‐service …

Tour guides are very important for elderly tourists, but very few studies have focused on their
roles in the senior tourism market. Thus, this study proposed that senior tourists' perceptions …

Purpose The purpose of this study is to critically review consumer knowledge in marketing
and propose a future research agenda. Despite the many works that have examined this …

Retail managers are grappling with the problem to convert online shoppers to mobile
shoppers. Therefore, this study investigates how mobile shopping-service experience can …

Pricing tactics persuasion knowledge (PTPK) is a relatively new concept that seeks to
extend the research on persuasion knowledge to the pricing domain. Pricing tactics …

The study demonstrates the importance of customer orientation in markets dominated by
small food and drink manufacturers. The study evaluates the effect of consumers' personal …

Despite substantial research and advances in consumers' financial knowledge, many
Americans still lack basic financial skills. One overlooked research area is the relationships …

This paper develops and assesses the performance of a short-term demand response (DR)
model for utility load control with applications to resource planning and control design. Long …

The present study focuses on" Made in Italy" food products and it investigates the barriers
affecting the consumption of Italian products sold by speciality retailers on the German …