The level of involvement and consumer response to advertising through hashtags: a segmentation approach with self-organising maps
M Bahrainizad, S Aslami… - International Journal of …, 2024 - inderscienceonline.com
Nowadays, using hashtags in advertising is becoming critical, but the audience's reaction to
this type of advertising is not yet clear to advertisers. This study aims to identify different …
this type of advertising is not yet clear to advertisers. This study aims to identify different …