People with disabilities (PWD) constitute one of the largest minority groups. While
recognition and inclusion of this group in the marketplace has seen improvement, the effects …

Disability is one of the largest minority groups, with a spending power of approximately£
273bn every year. Consequently, many advertisers are now weaving people with disabilities …

Marketing scholarship has commonly demonstrated how consumers assemble heroic
identities as a means to facilitate forms of empowerment and emancipatory consumption …

Since the 1990s, a growing body of research investigating markets, consumption and
disability has developed (ie Baker, 2006; Baker et al., 2001, 2002; Beudaert, 2018; Beudaert …

The fundamentally essential nature of having and being a body pervades everything. The
body is a substantial topic that goes to the heart of gender and feminist theory. In addition to …

A música pop coreana, K-Pop, consiste em um gênero musical oriundo da Coréia do Sul
que tem se difundido em vários países, inclusive no Brasil. Esta subcultura de consumo teve …

Bu çalışma helâl (muhafazakâr/İslami) turizm konseptine uyan deniz kenarındaki beş yıldızlı
otel veya tatil köylerinde konaklayan müşterilerin helâl turizm uygulamaları hakkındaki …

This thesis explores the rise of the muscular male body as an objectified, sexualised and
desired embodied state in contemporary society. The study delves into consumer …

In recent years the lived quality of everyday life within elderly community care homes has
attracted much media interest within Europe and the USA. This interest often takes the form …

Studying marketplace diversity, stigma, and marginalization is crucial for understanding
consumer behavior, challenging discriminatory marketing practices, and promoting social …