An increasing number of manufacturers are introducing voluntary carbon emission reduction
(VCER) mechanisms, such as clean development mechanisms (CDMs), to reduce …

<? show [AQ ID= GQ2 POS=-20pt]?><? show [AQ ID= GQ5 POS= 12pt]?> With rapid
development of live-streaming e-commerce, an increasing number of firms are collaborating …

Abstract Research Summary Cost advantage helps a firm at the expense of its rivals, but
may hurt some rivals worse than others. Conventional wisdom suggests that an advantaged …

How efficacious is the strategy of pursuing optimal distinctiveness (OD)? Scholars have long
strived to identify the optimal positions for firms in the market and advocate them to realign …

We investigate a firm's optimal product portfolio design on a Hotelling line that can affect
consumers' search decisions. Consumers form their perceptions of a brand from interactions …

To solve the potential supply disruption in cruise-building supply chain, this study explores a
supply system consisting of a monopoly supplier, a new entrant supplier, and a cruise …

Due to the popularization and development of new energy vehicles (NEVs) worldwide,
power batteries that have been used are being retired and replaced. In China's battery …

Repositioning products and services to entice customers is a key management strategy that
requires careful planning, timing, and budget allocation. This study is the first to investigate …

Beyond real functional differences, brand positioning can have profound effects on the
consumers' purchase decisions. From a product portfolio perspective, we provide a …

The purpose is to develop a comprehensive understanding of the factors that contribute to
the repositioning process and the reflection of brand positioning and life cycle, in the …