This paper presents a systematic review of recent academic literature analysing the role,
organization and management of marketing activities in small and medium‐sized …

Purpose This study is an attempt to examine the impact of entrepreneurship and innovation
on the entrepreneurial performance of women-owned small and medium-sized enterprises …

The current literature has investigated the direct relationship between collaborative
innovation networks and new product performance, but the results are inconsistent. This …

Entrepreneurial orientation has become an enormously significant construct in the
innovation studies literature. Predominantly for SMEs, its role has been widely recognized in …

The focus of this research was to investigate the effect of green market orientation on
business performance. For that purpose, this research tested that green market orientation …

Despite the fact that the concept of social innovation is extensively employed by scholars
and practitioners, yet the conceptualisation and the research structure remained fragmented …

Marketing agility is an example of dynamic capability that has significant influence on
ordinary capabilities leading to superior financial performance. This makes it of interest to …

Service sectors form a considerable part of the world economy. Contrary to the logical
assumption that service innovation research should represent a significant share of all …

This study explored the usefulness of market orientation in an agricultural value chain in an
emerging economy: Vietnam. Drawing on data from 190 actors in a beef cattle value chain in …

Purpose The purpose of this study is to analyze the relationships between Entrepreneurial
Orientation, Organizational Learning Capability, Service Innovation and Organizational …