B Bembenek, K Kowalska - Modern Management Review, 2016 - researchgate.net
The purpose of this article is to characterise the role of industrial clusters in SMEs development. Trying to meet demands of the current environment, these companies are …
G Tesar, H Moini, OJ Sørensen - 2018 - World Scientific
In one of our recent studies in Denmark, a manager of a smaller manufacturing enterprise told us that governments do not motivate managers to be green consumers. Consumers are …
B Bembenek - Marketing i Zarządzanie, 2017 - ceeol.com
Celem artykułu jest charakterystyka znaczenia komunikacji marketingowej w procesie rozwoju klastrów. Artykuł składa się z dwóch integralnych części. W pierwszej …
A Dubois, I Kristensen - Strategic Approaches to Regional …, 2018 - taylorfrancis.com
Many European rural regions have identified the bioeconomy as a future pillar of their regional development strategies, enabling them not only to contribute to the achievement of …
G Tesar - Marketing Management in Africa, 2018 - taylorfrancis.com
This chapter explains social marketing and relates social marketing to the health care industry. The primary focus of social marketing is to create social value. Social marketing …
G Tesar - Marketing Management in Africa, 2018 - taylorfrancis.com
There are two types of entrepreneurs operating in African countries where stable economic and social conditions provide a solid foundation for private or public ventures. The first type …
H Traore - Marketing Management in Africa, 2018 - taylorfrancis.com
Fruit-drying processes worldwide have a deep cultural tradition. In many countries, fruit drying focuses on specific types of fruits such as figs, dates, and mangoes. In some regions …
J Graff - Marketing Management in Africa, 2018 - taylorfrancis.com
In Africa, large-scale projects are often funded by large international organizations, a limited number of non-governmental organizations and, in some cases, national governments …
G Tesar - Motivating SMEs to Cooperate and Internationalize, 2017 - taylorfrancis.com
Small and medium-sized enterprises (SMEs) are considered the foundation of economic and social development and provide a platform for industrial growth. Motivating SMEs to …