Purpose As a frequently observed business phenomenon, the use of product scarcity to
improve a product's market performance has received increasing attention from both …

Retail banking has undergone a massive transformation in the last few years. A major
aspect is changing consumer behavior. The aim of the paper is to better understand retail …

In line with the concept of mobile learning in English Language Teaching (ELT), the aim of
this research is to explore how Iranian ELT practitioners take advantage of social media to …

Prior work has found that computers can effectively use six persuasion strategies
characterized by Cialdini to influence people's intentions and behaviors. However …

New business models of electronic commerce have been initiated in social commerce,
whereby consumers can evaluate products based on user reviews; word of mouth further …

Social commerce is a new trend in e-commerce, and with the help of Web 2.0 technologies
and social media, social commerce platforms are gradually becoming popular. Considering …

In online payment, customers must transmit their personal and financial information through
the website to conclude their purchase and pay the services or items selected. They may …

Whereas the importance of information system (IS) certifications is increasing to prove
compliance with regulatory and industry requirements, research reveals inconsistent …

Abstract Service digitization increasingly impacts work and life. A frequent example is
Internet banking. While customers act independently from time and space constraints, banks …

Credit cards have been viewed as a competitive banking product that helps to improve a
bank's financial position while at the same time improving financial transactions among …