[HTML][HTML] Artificial intelligence in marketing: Systematic review and future research direction
Disruptive technologies such as the internet of things, big data analytics, blockchain, and
artificial intelligence have changed the ways businesses operate. Of all the disruptive …
artificial intelligence have changed the ways businesses operate. Of all the disruptive …
The evolving role of artificial intelligence in marketing: A review and research agenda
An increasing amount of research on Intelligent Systems/Artificial Intelligence (AI) in
marketing has shown that AI is capable of mimicking humans and performing activities in an …
marketing has shown that AI is capable of mimicking humans and performing activities in an …
Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy
As far back as the industrial revolution, significant development in technical innovation has
succeeded in transforming numerous manual tasks and processes that had been in …
succeeded in transforming numerous manual tasks and processes that had been in …
Efficient customer segmentation in digital marketing using deep learning with swarm intelligence approach
C Wang - Information Processing & Management, 2022 - Elsevier
Abstract Nowadays, Artificial Intelligence (AI) based modeling is the major consideration to
build efficient, automated, and smart systems for our today's needs. Many companies are …
build efficient, automated, and smart systems for our today's needs. Many companies are …
[HTML][HTML] Turning the blackbox into a glassbox: An explainable machine learning approach for understanding hospitality customer
Travel and hospitality industry are adopting high end technology to reach out their
customers. New levels of disruption are being introduced using Artificial Intelligence and …
customers. New levels of disruption are being introduced using Artificial Intelligence and …
Application of UTAUT2 on adopting artificial intelligence powered lead management system (AI-LMS) in passenger car sales
This paper investigates the acceptance of the AI-Powered Lead Management System (AI-
LMS) in a passenger car dealership. The study was conducted using a questionnaire, and …
LMS) in a passenger car dealership. The study was conducted using a questionnaire, and …
Wireless 2.0: Toward an intelligent radio environment empowered by reconfigurable meta-surfaces and artificial intelligence
H Gacanin, M Di Renzo - IEEE Vehicular Technology …, 2020 - ieeexplore.ieee.org
In this article, we introduce Wireless 2.0, the future generation of wireless communication
networks, in which the radio environment becomes controllable and intelligent by leveraging …
networks, in which the radio environment becomes controllable and intelligent by leveraging …
Autonomous wireless systems with artificial intelligence: A knowledge management perspective
H Gacanin - IEEE Vehicular Technology Magazine, 2019 - ieeexplore.ieee.org
This article discusses technology and opportunities available to embrace artificial
intelligence (AI) in the design of autonomous wireless systems. A vision is presented for …
intelligence (AI) in the design of autonomous wireless systems. A vision is presented for …
Metaverse for Enhancing Customer Loyalty: Effective Strategies to Improve Customer Relationship, Service, Engagement, Satisfaction, and Experience
In the dynamic realm of digital technology, the Metaverse has emerged as a revolutionary
platform with vast potential for businesses aiming to strengthen customer loyalty. This study …
platform with vast potential for businesses aiming to strengthen customer loyalty. This study …
Recent advances in data engineering for networking
E Zeydan, J Mangues-Bafalluy - IEEE Access, 2022 - ieeexplore.ieee.org
This tutorial paper examines recent advances in data engineering, focusing on aspects of
network management and orchestration. We provide a comprehensive analysis of …
network management and orchestration. We provide a comprehensive analysis of …