Nowadays, many governments and companies are aware of the role of incentives in
encouraging individuals' low-carbon behaviors. Individual Low-carbon Behavior Rewarding …

The impact of humanity's behavior on the ecological environment is a hot topic that has been
widely studied over the past few years. The consumption of plastic bottled water has steadily …

Behavioral interventions are increasingly being considered as useful complements of
traditional climate-policy instruments. These interventions are so far mostly being studied …

There is still considerable resistance against carbon pricing—ie carbon taxation or cap-and-
trade—in the social and policy sciences. We review its main arguments and conclude that …

The growing urgency for low-carbon lifestyles necessitates developing effective strategies to
promote sustainable consumer choices. This study investigates key dimensions of …

Existing research indicates comparative social norm feedback can be influential in nudging
recycling in more sustainable directions, but little work has explored this mechanism in …

In the evolving digital economy (DE) landscape, businesses face a dynamic mix of
challenges and opportunities. Many studies argue that the abundance of digital resources …

In the context of digital marketing, consumers often express aversion to perk advertisements
yet find it challenging to resist the temptation and forward it, resulting in inconsistent attitudes …

The large-scale integration of renewable power poses great challenges to grid stability.
Among flexible resources, demand response (DR) stands out for its advantages in cost and …

Purpose This study aims to explore the dynamic interplay between consumer
innovativeness and willingness to pay a green premium (WPGP), moderated by the …