Social desirability and cynicism: Bridging the attitude-behavior gap in CSR surveys
H Kuokkanen, W Sun - Emotions and organizational governance, 2016 - emerald.com
Purpose Many consumer-focused corporate social responsibility (CSR) studies suggest a
positive link between the responsibility demonstrated by a company and consumers' …
positive link between the responsibility demonstrated by a company and consumers' …
[引用][C] Social Desirability and Cynicism: Bridging the Attitude-Behavior Gap in CSR Surveys Henri Kuokkanen Research Fellow Online MBA Program Coordinator …
W Sun