Purpose Partial least squares structural equation modeling (PLS-SEM) has attracted much
attention from both methodological and applied researchers in various disciplines–also in …

An increasing number of firms introduce service robots, such as physical robots and virtual
chatbots, to provide services to customers. While some firms use robots that resemble …

Live streaming has offered new opportunities for retailers to increase their sales, hence its
reception of continuous scholarly attention. However, understanding the antecedents of …

This exploratory research examines how the COVID-19 pandemic led to increases in
consumers' social media marketing behaviors in the United States (US). Previous research …

Since 2021, big tech companies have been interested in metaverse platforms and services.
Metaverse is the permanent, immersive mixed-reality world where people and people and …

Abstract Augmented Reality and Virtual Reality are regarded as smart and digital
technologies that made their impact in many industries and settings. On the other hand, the …

In this study, we present the results of an assessment of an initiative that seeks to transcend
the application of digital information in the higher education sector by recommending an …

Using the technology acceptance model and diffusion of innovations theory, this study
evaluated the intention of consumers to use chatbots on smartphones for shopping. Chatbot …

Higher-order constructs, which facilitate modeling a construct on a more abstract higher-
level dimension and its more concrete lower-order subdimensions, have become an …

Individuals are increasingly using Smart Voice Assistants (SVA) to derive functional,
hedonic, and symbolic benefits. SVA adoption is in the nascent stage and we have little …