Music is the background of life, representing an international language that connects
different cultures. It is also significant with respect to economies, markets, and businesses …

Nowadays, platforms in many industries offer content for a (monthly) flat rate (eg, music
streaming). While flat rates are efficient in reducing transaction costs for administering …

Liveness: Performance in a Mediatized Culture addresses what may be the single most
important question facing all kinds of performance today. What is the status of live …

Managers frequently seek strategies to profit systematically from social media to increase
product sales. By forming a brand alliance, they can acquire an installed social media base …

A live music concert is a pleasurable social event that is among the most visceral and
memorable forms of musical engagement. But what inspires listeners to attend concerts …

Brand alliances are becoming increasingly complex, as marketers have begun to combine
not only two but multiple brands to foster spillover effects. A particularly complex brand …

Shareholder complaints put pressure on publicly listed firms, yet firms rarely directly address
the actual issues raised in these complaints. The authors examine whether firms respond in …

Purpose In view of the influences of online videos on the cultural tourism industry, this study
aims to explore the mechanisms triggered by watching online video behaviors of fans. This …

The success of creative products depends on the felt experience of consumers. Capturing
such consumer reactions requires the fusing of different types of experiential covariates and …

This article investigates, through the country-of-origin effect and value-in-use lenses, how
the implementation of digital services creates opportunities for cultural industries to expand …