Along with the economic and technological development in Indonesia, one of the
innovations is in the field of social media commerce and it has managed to attract the …

E-commerce allows consumers to make online purchases easier, faster and at any time,
making it different from traditional commerce. This technology has grown recently and has …

The primary objective of this article is to present the findings of an experimental study on the
use of a human-like “naturalistic” avatar (of both genders) for information presentations. The …

The present study utilised the Expectation-Confirmation Theory (ECT) as a theoretical
framework to examine the temporal development of customer trust, satisfaction, and …

The presence of the COVID-19 pandemic has resulted in changes of people's shopping
activities habits. It is reflected in the increment in the number of visits to e-commerce …

The advent of the Industrial Revolution 5.0 has had a profound impact on the global
landscape, including Indonesia. Micro, Small, and Medium Enterprises (MSMEs) play a …

This study aims to investigate how perceived ease of use and perceived usefulness
contribute to customer satisfaction and their role in influencing the intention to repurchase …

Populasi internet di Indonesia telah berkembang pesat, memberikan kesempatan bagi para
pemasar yang ingin mengeksplorasi dan mengembangkan kemungkinan dari e-commerce …

Kemajuan internet telah mendorong berkembangnya ritel elektronik, yang terkadang
dikenal sebagai belanja online (belanja web dan aplikasi). Hal ini menjadi semakin populer …

Penelitian ini dilakukan dengan tujuan untuk menguji adanya pengaruh kepemimpinan
merek terhadap kepuasan pelanggan dan niat beli ulang serta apakah kepuasan …