Much of green innovation is the outcome of different levels of collaboration between
organizations in different constellations. There is significant knowledge of …

Purpose To be successful on a global scale, small-and medium-sized enterprises (SMEs)
need government support (GS) for innovation, sustainability and creativity. GS has always …

When a firm engages in repeated resource integration efforts, it develops an attribute called
firm-level resource integration effectiveness (FL-RIE) over time. Due to its meta-theoretical …

As a global disaster, the COVID-19 pandemic (coronavirus) has an impact on the whole
world economy. The pandemic threatens the survival of small and medium sized enterprises …

This paper seeks to generate insights into how internet firms engage in a dynamic process
of improving product innovation through collaboration between subjects in a value network …

La co-creación de valor en el marketing es un fenómeno que ha sido estudiado por la
comunidad científica, sin embargo, se requiere una mayor profundización sobre la …

Professional services firms play a vital role in driving innovation and facilitating growth in
various industries. Despite their potential, the professional services industry faces …

La innovación en marketing contribuye al éxito comercial y organizacional, por ello, es
importante que se cuente con una medida para este constructo de manera integral …

The Internet of Things (IoT) has brought many benefits to the development of industries, from
manufacturing to services. In the context of IoT, the network freight transport platform is …

Objective: This research aims to analyze the influence of social media trends, namely the
use of viral marketing campaigns and social media influencers, in improving the marketing …