The COVID-19 pandemic has disrupted the customers habits of purchasing as well as
shopping behaviours. This study seeks to develop an integrated model of the critical role of …

Embracing social media can enable sales organizations remain competitive in a socially
connected business environment. Despite its critical role, however, B2B salespeople still …

This study aims to advance the understanding of POEM (paid, owned and earned media)
literature through a mixed-review approach, comprising bibliometric and thematic analyses …

Due to the natural advantage of data acquisition, data driven marketing (DDM) has been
widely adopted online. The major concern of managers, especially when facing severe …

Due to the latest war, that unfortunately has a worldwide impact not only on humanitarian
emergency, on the attacked country, but as well as at the economic level with greater …

Offline paid media (eg TV and radio) and online paid media (eg Google AdWords and
Facebook) are complementary advertising channels that create a cyclical Echoverse effect …

Social media has been amazingly successful in terms of adoption and usage levels. They
lead to a paradigm shift in the way people connect and communicate with each other, how to …

This research is a qualitative study that produces a conceptual understanding of how the
government tries to conduct business communication in supporting the justice of …

In this study, we write regarding creativity and innovation in public relations, of which it is
evident that we need as a necessary means in supporting managerial judgments. For us …

E-marketing communications offer a great way to establish and enhance connections with
customers. In this digital realm, there are various key strategies to consider. One of them is …