This paper presents a systematic review of recent academic literature analysing the role,
organization and management of marketing activities in small and medium‐sized …

This paper describes the importance of understanding the social media practices of small
and medium-sized enterprises (SMEs) in the context of their marketing activities …

When traditional marketing practices are unsuitable for small and medium enterprises,
entrepreneurs have to unlearn traditional principles and replace them with new innovative …

The use of the case study method has gained mainstream acceptance in both
entrepreneurship and information systems research to develop conceptual and theoretical …

This paper discusses an alternative conceptualisation of entrepreneurial marketing that can
be understood as' marketing with an entrepreneurial mindset'. By combining the definition of …

Purpose–Marketing has been seen as one of the greatest problems faced by small-and
medium-sized enterprises (SMEs), but simultaneously one of the most important activities for …

Purpose–This paper identifies and examine a divergence of philosophies and practice
between corporate/traditional marketing (CTM) and entrepreneurial marketing (EM). The …

Virtually thirty years ago, Entrepreneurial Marketing (EM) was developed as a concept at the
edge between two sciences–marketing and entrepreneurship. For SME business success …

Considers an area of growing importance in marketing research. Small to medium‐sized
enterprises (SMEs) are continuing to play an increasing role in the development of western …

The aim of the study is to identify major dimensions of entrepreneurial marketing concept in
boutique hotels and determine to what extent current marketing approaches in boutique …