The present paper provides an overview of the possible risks, harms, and challenges that
might arise with the development of the esports field and pose a threat to professional …

This research aimed to identify how esports sponsorships affect the sponsors' brand image.
An exploratory focus was adopted along with a convergent-parallel mixed method with …

As esports continues to gain popularity, a clear understanding of the public image
associated with esports would help corporations and organizations working within or …

Despite the potential risks of negative associations' affecting the sponsoring brand, prior
sponsorship literature has not delved into this area. Consequently, the purpose of the …

The aim of the research is to examine e-sports as a new game experience and socialization
tool from a multidimensional perspective. The case study model, one of the qualitative …

This conceptual paper explored the COVID-19 pandemic began in early 2020 and rapidly
spread to nations due to its strong transmissibility. The Covid-19 pandemic brought about …

지난 2022 년 항저우 아시안게임에서 e 스포츠가 정식종목으로 치러지는 등 e 스포츠에 대한
세계적인 관심과 그 영향력이 증대되고 있다. 하지만, e 스포츠의 활성화에 대해서는 게임중독 …

The global success of esports, or competitive gaming, has made sponsorships a viable
choice to effectively target a hard-to-reach audience in their interest-related area. Historically …

This dissertation addresses the literature gap in understanding the different psychological
mechanisms of eSport consumers, as determined by their various points of attachment they …