We quantify how user mobile Internet usage relates to unique characteristics of the mobile
Internet. In particular, we focus on examining how the mobile-phone-based content …

The recent growth of consumer-generated media (CGM), also known as “new” media, has
changed the interaction between consumers and firms from being unidirectional to being …

Social interactions occur when agents in a network affect other agents' choices directly, as
opposed to via the intermediation of markets. The study of such interactions and the …

Günümüzde hızla gelişen teknoloji, sürekli değişiklik gösteren istek ve ihtiyaçlar
beraberinde iletişim araçlarının da gelişmesini sağlamıştır. Bu araçlardan en önemlisi ise …

Information technology has helped to facilitate the development of various marketing
techniques, thus enabling a more efficient distribution of the data that are essential to …

We quantify the impact of social interactions and peer effects in the context of prescription
choices by physicians. Using detailed individual-level prescription data, along with self …

Consumer adoption and usage of mobile communication and multimedia content services
has been growing steadily over the past few years in many countries around the world. In …

Different kinds of user-generated content are becoming available in mobile digital and web
media settings as well spurred by the rapid advances in the cellular telephony market. We …

Teknolojik gelişmeler ile birlikte günlük hayatın bir parçası haline gelen internet ve internet
tabanlı geliştirilen platformlar, daha çok seçeneğe, daha kolay ve daha hızlı ulaşmak isteyen …

Consumer adoption and usage of mobile communication and multimedia content services
has been growing steadily over the past few years in many countries around the world. In …