Abstract Basic Data Envelopment Analysis (DEA) models are designed for non-negative data. However, negative data is inevitably used in many real-world issues. Also, multiple …
SRAS Hosseini, N Hamelin - African Journal of Marketing …, 2021 - academicjournals.org
Many marketing executives are looking for a comprehensive plan for delivering quality services and products that will create a distinct and unforgettable long-term experience for …
S Amjadian, A Mohammadi… - International Journal of …, 2022 - ijnaa.semnan.ac.ir
Appraising and evaluating the financial performance of companies as well as the extent to which they achieve their specified objectives are among the important methods for …
A Effatpanah, H Bodaghi Khajeh Noubar… - … Journal of Nonlinear …, 2023 - ijnaa.semnan.ac.ir
Today, many companies strive to be more responsible and meet consumers' needs as much as possible. Sustainable consumption refers to consuming products, which are helpful …
As competition in the market becomes more intense, meeting customer needs with an aim of satisfying customers' needs and creating loyalty in them is more crucial. In the present study …