In today's market, firms expect customers to not only consume their offerings, but also to
market these offerings indirectly through different engagement behaviors. This study is …

Customer perceived value (CPV) is a cornerstone of marketing literature. However, myriad
studies have generated contradictory empirical findings. In addition, though some existing …

Purpose Hedonic and utilitarian shopping values have been researched since the mid-
1980s in the fields of marketing, retail and specially on consumer behaviour. A number of …

Contributing to the literature on brand stereotyping, we draw on the Stereotype Content
Model to investigate whether the content of the brand stereotype (in terms of warmth and …

In spite of the relativistic nature of Customer Value concept, research on differences in Value
perceptions across cultures is still scarce. Gaining insight about this issue would be …

Purpose This study aims to explore demographic market segments' effect on the
relationships between memorable tourism experiences (MTEs), perceived value dimensions …

Purpose This study aims to examine how hotel customer relationship management (CRM)
practices affect tourist behavioural loyalty. This study also investigates the relationship …

Purpose Drawing on Foa and Foa's elaboration of social exchange theory, the authors
propose that buyers reciprocate perceived commitment on the part of the salesperson and …

Purpose Longitudinal studies have shown that consumer satisfaction has increased over the
last 15 years, whereas trust and loyalty have decreased during the same period. This finding …

Purpose In physical stores, consumer repurchase is the primary goal of retail operators. This
includes many aspects of consumers' perceived value of a store, including images of goods …