Theoretical models suggest that gratitude is linked to increased prosociality. To date,
however, there is a lack of a comprehensive quantitative synthesis of results to support this …

In response to high‐profile calls, and the apparent demand from consumers, brands in a
wide variety of categories have sought to define, articulate, communicate, and act according …

Because of continuous improvements in their underlying technologies, customers perceive
frontline robots as social actors with a high level of humanness, both in appearance and …

Sustainability is a critical issue in today's society. Organizations can no longer consistently
grow their businesses without society's cooperation. Marketing managers thus focus on …

Abstract Advancements in conversational Artificial Intelligence (AI) have led to rapid growth
in firms' use of AI chatbots in customer service roles. While the shareholder wealth effects of …

Despite the considerable expansion of brand-hosted social media, it is still not clear whether
and how brand-consumer social sharing contributes to virtual media engagement. Drawing …

Although the importance of customer orientation (CO) has been recognized, its relationship
with firm performance is far from clear. This lack of clarity is partly because the impact of CO …

Since the introduction of the persuasion knowledge model more than 25 years ago, many
research studies have investigated how consumers' persuasion knowledge affects their …

In this article, we consider why employing realistic experimental designs and measuring
actual behavior is important and beneficial for consumer research. More specifically, we …

Today's civilization faces serious challenges related to sustainability. Without the support of
society, organizations can no longer continually build their enterprises. The pressure of …