MS Poluan, LS Pasuhuk, DW Mandagi - Jurnal Ekonomi, 2022 - ejournal.seaninstitute.or.id
Social media marketing (SMM) is one of the fast-growing tools utilized by the government to disseminate information and communicate with the public in carrying out its function as a …
M Elnadi - Cogent Business & Management, 2022 - Taylor & Francis
This study aims to identify, analyse, and rank the critical factors affecting social media usage in Egyptian SMEs. This study proposed Technology-Organisation-Environment-Individual …
Purpose The coronavirus disease 2019 (COVID-19) pandemic has had a big impact on organisations globally, leaving organisations with no choice but to adapt to the new reality of …
This study represents a novel attempt to investigate the cascading effects of COVID-19 perceptions onto behavioural patterns towards fashion brands on Instagram and across two …
Severe abuse of social media has currently become a threat to social sustainability. Although “responsible use of social media” has recently attracted academics' attention, few …
MF Xavier, S Susainathan, SV Antonymuthu… - Journal of Marketing …, 2024 - Springer
The technological revolution in the present century resulted in the meteoric expansion of digital payments in the banking industry. Despite the escalating significance of digitalization …
To respond to information systems (IS) researchers' on-going call for understanding what happens in new, social media-enabled processes in diverse contexts, this research …
CC Chen, YP Chiu - Journal of Marketing Communications, 2023 - Taylor & Francis
During the ongoing outbreak of COVID-19, people are more likely to acquire and exchange information from social media. This study adopted the perspective of social influence to …
L Sanny, GR Chandra, K Chelles… - Journal of Applied …, 2023 - yrpipku.com
This research aims to analyze the impulse buying of Gen Z when using e-wallets in Indonesia. This type of research is quantitative research using the Partial Least Squares …