Do E-wallets trigger impulse purchases? An analysis of Malaysian Gen-Y and Gen-Z consumers

YY Lee, CL Gan, TW Liew - Journal of Marketing Analytics, 2022 - pmc.ncbi.nlm.nih.gov
This study investigates the factors influencing Generation Y and Z's satisfaction and
perceived enjoyment of using E-wallet. This paper further assesses whether consumers …

The role of social media marketing in local government institution to enhance public atitude and satisfaction

MS Poluan, LS Pasuhuk, DW Mandagi - Jurnal Ekonomi, 2022 - ejournal.seaninstitute.or.id
Social media marketing (SMM) is one of the fast-growing tools utilized by the government to
disseminate information and communicate with the public in carrying out its function as a …

Prioritisation of critical factors affecting the adoption of social media using best-worst method: Evidence from SMEs in Egypt

M Elnadi - Cogent Business & Management, 2022 - Taylor & Francis
This study aims to identify, analyse, and rank the critical factors affecting social media usage
in Egyptian SMEs. This study proposed Technology-Organisation-Environment-Individual …

Working in a smart home environment: examining the impact on productivity, well-being and future use intention

D Marikyan, S Papagiannidis, O F. Rana… - Internet Research, 2024 - emerald.com
Purpose The coronavirus disease 2019 (COVID-19) pandemic has had a big impact on
organisations globally, leaving organisations with no choice but to adapt to the new reality of …

Pandemic pains to Instagram gains! COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in sub-Saharan Africa: tech-native vs non …

AB Mahmoud, J Ball, D Rubin, L Fuxman… - Journal of Marketing …, 2022 - Taylor & Francis
This study represents a novel attempt to investigate the cascading effects of COVID-19
perceptions onto behavioural patterns towards fashion brands on Instagram and across two …

Attitude, self-control, and prosocial norm to predict intention to use social media responsibly: From scale to model fit towards a modified theory of planned behavior

M Shahzalal, HM Adnan - Sustainability, 2022 - mdpi.com
Severe abuse of social media has currently become a threat to social sustainability.
Although “responsible use of social media” has recently attracted academics' attention, few …

Deciphering the influence of compatibility, trust, and perceived enjoyment on intention to use digital payments

MF Xavier, S Susainathan, SV Antonymuthu… - Journal of Marketing …, 2024 - Springer
The technological revolution in the present century resulted in the meteoric expansion of
digital payments in the banking industry. Despite the escalating significance of digitalization …

Meme-affordance tourism: The power of imitation and self-presentation

Y Yhee, J Goo, C Koo, N Chung - Decision Support Systems, 2024 - Elsevier
To respond to information systems (IS) researchers' on-going call for understanding what
happens in new, social media-enabled processes in diverse contexts, this research …

Advertising content and online engagement on social media during the covid-19 epidemic in Taiwan

CC Chen, YP Chiu - Journal of Marketing Communications, 2023 - Taylor & Francis
During the ongoing outbreak of COVID-19, people are more likely to acquire and exchange
information from social media. This study adopted the perspective of social influence to …

The impulse buying of gen Z when using e-wallet in indonesia

L Sanny, GR Chandra, K Chelles… - Journal of Applied …, 2023 - yrpipku.com
This research aims to analyze the impulse buying of Gen Z when using e-wallets in
Indonesia. This type of research is quantitative research using the Partial Least Squares …