Marketers of luxury brands have embraced new strategies to convey their brands to
consumers using visual communication via social media. Although social media posts have …

Purpose The aim is to review and discuss main conceptualizations, themes and
assumptions within organizational-level visual identity (VI) in order to identify potential …

This case study examined how a large university in the southern US incorporated branding
strategies into its social-media content. Specifically, the strategies for using text-based social …

Women are one of Ghana's hidden growth resources. Yet, Ghanaian women have been
marginalized from the developmental discourse by a succession of hegemonic political …

Corporate visual identity: exploring the dogma of consistency | Emerald Insight Books and
journals Case studies Expert Briefings Open Access Publish with us Advanced search …

Nielsen reports Black buying power is expected to increase to nearly 2trillionby2021.Thusourresearchisrootedinofferingintellectu…
.In2018,Blackconsumersspentmillionsonpersonalca…,butagooddeal, 473 million, was spent …

With the purpose of addressing authenticity as a central concept for organizational-level
visual identity, the paper contributes to growing scholarly interest in the role of symbols and …

This case study of the University of Alabama's Where Legends Are Made illustrates how a
30-s television advertisement with a catchy tagline was transformed into a strategic branding …

Drawing on Bosch et al.(2005), Alessandri et al.(2006, 259) suggest that “the visual identity
of an organization comprises all the symbols and graphical elements that express the …

“Hair is to black women what weight is to white women… But size rarely becomes a proxy for
personhood, while black hair raises questions of beauty, authenticity and the politics of …