E-commerce and consumer behavior: A review of AI-powered personalization and market trends

MA Raji, HB Olodo, TT Oke, WA Addy… - GSC Advanced …, 2024 - gsconlinepress.com
In the dynamic landscape of electronic commerce (e-commerce), understanding and
adapting to evolving consumer behavior is critical for the sustained success of online …

Artificial Intelligence in Business-to-Customer Fashion Retail: A Literature Review

A Goti, L Querejeta-Lomas, A Almeida, JG de la Puerta… - Mathematics, 2023 - mdpi.com
Many industries, including healthcare, banking, the auto industry, education, and retail, have
already undergone significant changes because of artificial intelligence (AI). Business-to …

Employing BERT-DCNN with sentic knowledge base for social media sentiment analysis

PK Jain, W Quamer, V Saravanan… - Journal of Ambient …, 2023 - Springer
Abstract Machine learning is considered advantageous smart cities through sentiment
analysis using social media reviews. Social media reviews can be helpful inside smart cities …

Explaining consumer implementation intentions in mobile shopping with SEM and fsQCA: Roles of visual and technical perceptions

L Wang, Z Wang, X Wang, Y Zhao - Electronic Commerce Research and …, 2021 - Elsevier
Visual presentation is a critical factor in ascertaining the purchase decision and behavior of
mobile consumers. However, whether a simple or a complex interface is more effective in …

Sybil attack with RSU detection and location privacy in urban VANETs: An efficient EPORP technique

NC Velayudhan, A Anitha, M Madanan - Wireless Personal …, 2022 - Springer
In recent years, Vehicular ad hoc networks (VANETs) could facilitate the decision-making
progress of the drivers for example trip planning with the consideration of traffic. In the …

Going above and beyond ecommerce in the future highly virtualized world and increasingly digital ecosystem

JP Harrisson-Boudreau, J Bellemare - … Customization: Bridging Smart …, 2022 - Springer
In 2020, the digital world experienced ten years of eCommerce growth in 90 days. With
Covid-19 modifying consumer habits, 100,000 stores are expecting to close within five …

Adaptive user profiling in E-commerce and administration of public services

KG Gatziolis, ND Tselikas, ID Moscholios - Future Internet, 2022 - mdpi.com
The World Wide Web is evolving rapidly, and the Internet is now accessible to millions of
users, providing them with the means to access a wealth of information, entertainment and e …

Emerging Perspectives on the Application of Recommender Systems in Smart Cities

G Andrade-Ruiz, RA Carrasco, C Porcel… - Electronics, 2024 - mdpi.com
Smart cities represent the convergence of information and communication technologies
(ICT) with urban management to improve the quality of life of city dwellers. In this context …

Towards Secure IoT‐Based Payments by Extension of Payment Card Industry Data Security Standard (PCI DSS)

MNM Bhutta, S Bhattia, MA Alojail… - Wireless …, 2022 - Wiley Online Library
IoT emergence has given rise to a new digital experience of payment transactions where
physical objects like refrigerators, cars, and wearables will make payments. These physical …

Mapping the landscape of marketing technology: trends, theories and trajectories in ecosystem research

N Chotisarn, T Phuthong - Cogent Business & Management, 2025 - Taylor & Francis
The marketing technology ecosystem is rapidly evolving, integrating digital tools and
platforms to transform marketing practices. This study analyses this dynamic and diverse …