Streaming video (SV), such as YouTube, is a new media widely used nowadays.
Nevertheless, there is a lack of knowledge about advertising in SV. In view of this, through a …

Online video platforms realize that increased user engagement increases advertising
revenue. For this reason, the danmaku live chat function, which allows users to chat in real …

Accompanying the growing call for ecological sustainability, environmental advertising is
playing an increasingly important role in green marketing to foster environmental concern …

Purpose Neuroimaging technologies such as electroencephalogram and magnetic
resonance imaging allow us to analyze consumers' brains in real time as they experience …

Recent studies have demonstrated that the brain activity of a group of people can be used to
forecast choices at the population level. In this study, we attempted to neuroforecast …

With the rapid development of social networking sites, Internet advertising has quickly
become an important marketing tool. Previous studies either utilized the concept of click …

The incomplete understanding of the mechanisms that underlie the chemistry between
information dissemination channels and receivers has hindered the development of efficient …

The novel coronavirus, COVID-19 has affected the advertising industry in India. This study
tries to gauge the purchase intention towards hygiene products during the ongoing …

Background: Two-year delay is reported between the first developmental concern raised by
the parents and the diagnosis of ASD (Autism Spectrum Disorder), delaying the start of early …

The application of neurophysiological techniques to marketing and consumer research has
seen tremendous growth in recent years. To provide a comprehensive overview of …