Purpose: This research sought to examine the team identification, motives, and behaviours
of fans of a women's sport team as well as those of a men's team to identify any differences …

To date, almost all team identification inquiries have focused on men's sport, with minimal
studies using women's sport to examine the concept. Recognizing social identities are fluid …

For decades, scholars have sought to understand individuals' identification with sport teams.
As a result, we have great knowledge of how team identification influences a variety of …

ABSTRACT Research Question: Women's football is experiencing significant growth, but is it
fully inclusive? Little research explores the experiences of minority ethnic women spectators …

Although softball is one of the most popular participation sports in the USA, motives and
behaviours of softball consumers have not been examined. As sport consumption options …

Purpose Niche sports such as women's professional sport leagues face many challenges to
developing and expanding their fan base. Understanding sport fans, segmenting consumer …

Understanding fan involvement in sport has important implications for sport organizations,
including a range of attitudes and behaviors among sport consumers. As such, sport …

This study examined the consumption patterns, behaviours, and attitudes of women's sport
consumers in Canada. First, a general profile of women's sport consumers was established …

Spectators and their behaviors continue to be an important factor in sports competition and
performance. During softball games at a collegiate level, spectators take on roles that can …

Team identification, defined as the degree of psychological connection an individual has
with a sport entity (Wann, Melnick, Russell, & Pease, 2001), has been studied for decades …