Images of food constitute salient visual stimuli in the mind of the consumer. They are
capable of promoting both feelings of hunger and the desire for food. It should not, then …

A growing body of empirical research now demonstrates that people associate different
basic tastes and taste words with specific packaging shapes. While it may be obvious that …

Many studies have documented that people match a variety of tastes, aromas, and flavours
crossmodally to other sensory features, such as abstract shapes, names, and speech …

Transparency in product packaging is appearing more frequently in the food/drink
marketplace. That said, relatively little is known about the impact of seeing the food/drink …

Crossmodal correspondences between gustatory (taste), olfactory (smell), and flavour
stimuli on the one hand and visual attributes on the other have been extensively …

In this study, we investigate how website visual design affects users' experience, then their
subsequent attitudinal and behavioural outcomes towards the website. We investigate the …

That people find curved contours and lines more pleasurable than straight ones is a
recurrent observation in the aesthetic literature. Although such observation has been tested …

This paper questions whether manufacturers can utilize visual packaging cues, in particular
colours and shapes, to communicate the intrinsic attributes of cheeses. While the existence …

The visual design of food packages can activate heuristic inferences which in turn shape
consumer perception and judgment of salient content. Focusing on two core design …

Most brands are represented visually in print advertisements, and these visual
representations must consistently identify the brand to the consumers who encounter it. At …