Applications of disruptive digital technologies in hotel industry: A systematic review
This study aims to review and synthesise the contributions of disruptive digital technologies
to hotel performance. A sample of 3,914 articles was extracted from the Web of Science and …
to hotel performance. A sample of 3,914 articles was extracted from the Web of Science and …
[HTML][HTML] Social media marketing as a branding strategy in extraordinary times: Lessons from the COVID-19 pandemic
SI Dubbelink, C Herrando, E Constantinides - Sustainability, 2021 - mdpi.com
This review expands our insight into the ways the required adaptation to digital channels
caused by COVID-19 has affected the creation of brand equity through social media …
caused by COVID-19 has affected the creation of brand equity through social media …
[HTML][HTML] The key role of innovation and organizational resilience in improving business performance: A mixed-methods approach
A Garrido-Moreno, R Martín-Rojas… - International Journal of …, 2024 - Elsevier
An uncertain and complex economic environment requires companies to act quickly and
reinvent their business strategies. Innovation has emerged as a strategic imperative to adapt …
reinvent their business strategies. Innovation has emerged as a strategic imperative to adapt …
The effect of digital marketing on value creation and customer satisfaction
M Alwan, M Alshurideh - International Journal of Data and …, 2022 - m.growingscience.com
The current research main purpose is to examine the effect of digital marketing on both
value creation and customer satisfaction. The literature was reviewed for the relevant …
value creation and customer satisfaction. The literature was reviewed for the relevant …
[HTML][HTML] Startups and consumer purchase behavior: Application of support vector machine algorithm
This study evaluated the impact of startup technology innovations and customer relationship
management (CRM) performance on customer participation, value co-creation, and …
management (CRM) performance on customer participation, value co-creation, and …
The Role of Social Media, Innovation and Branding Capabilities on Hospital Marketing Performance During The Covid-19 Pandemic and Industry Revolution 4.0 Era
The aim of this study is to investigate the correlation of using social media on marketing
performance, using social media on the ability to innovate, using social media on branding …
performance, using social media on the ability to innovate, using social media on branding …
Approaches to measuring dynamic capabilities: Theoretical insights and the research agenda
There are a range of studies on Dynamic Capabilities (DC) even though the knowledge
existing on their measuring/operational implementation remains incipient, with this …
existing on their measuring/operational implementation remains incipient, with this …
Reinterpreting museums' intended experience during the COVID-19 pandemic: insights from Italian University Museums
M Magliacani, D Sorrentino - Museum Management and …, 2022 - Taylor & Francis
This paper explores whether and how University Museums reinterpreted their intended
experience during the COVID-19 pandemic shock. To this end, theoretical insights from the …
experience during the COVID-19 pandemic shock. To this end, theoretical insights from the …
Configurations of social media‐enabled strategies for open innovation, firm performance, and their barriers to adoption
The use of social media offers tremendous innovation potential. Yet, while current research
emphasizes success stories, little is known about how firms can leverage the full potential of …
emphasizes success stories, little is known about how firms can leverage the full potential of …
[HTML][HTML] Social media usage and SME firms' sustainability: An introspective analysis from Ghana
Social media is gradually transforming diverse business ecosystems due to the limitless
capabilities they offer. Given this, emerging businesses across the globe are leveraging this …
capabilities they offer. Given this, emerging businesses across the globe are leveraging this …