In recent years, materialism has become an increasingly important topic in consumer
behaviour and marketing. However, several scholars have questioned the existing …

Organizations introduce virtual assistants (VAs) to support employees with work-related
tasks. VAs can increase the success of teamwork and thus become an integral part of the …

The marketing conceptlmarket (ing) orientation constructs are examined from both a
historical perspective and with respect to measurement and scaling issues. These three …

Building upon a conceptual framework proposed by Belk and in the context ofan extensive
literature review, we discuss the antecedents (innate/learned) and consequences …

This paper investigates whether culture can be used to segment a market. Using Indians,
resident in Britain (British Indians) as an example, previous research suggests that culture's …

Consumption of counterfeit products is considered a serious trade phenomenon that affects
the original product producers and economies all over the world. This study is aimed to …

Although ethics education within the business curriculum has been receiving attention,
much is unknown about the effectiveness of such education, particularly when it is integrated …

One of the core objectives in cross-national marketing research is to establish research
results which are comparable across national entities. Nevertheless, certain national …

The growing wealth of post-industrial nations and their consumers suggests that people will
have the means to acquire more goods and services. Materialism, or the possession of …

MBA students are often treated as a blank sheet of paper on which the MBA program and its
faculty etch and imprint the knowledge and philosophy of business success. Implicit in this …