This paper explores the future of the physical store within omnichannel retail and
specifically, the prerequisites of the designed retail environment in optimizing customer …

Purpose The purpose of this paper is to provide a greater understanding of why and how
different ages use shopping channels, analysing preferences and motivations for use …

Purpose This paper aims to empirically investigate the typologies of phygital (synaeresis of
“physical” and “digital”) customer experiences (CXs) that can arise in high-tech retail based …

Beliefs play a prominent role in consumer attitudes toward technology. Hence, the interplay
between affective and cognitive perceptions results in approach or avoidance behaviours …

Purpose This paper aims to examine the third-place phenomenon, within a fashion context,
through the theoretical lens of servicescape and experiential retailing. It identifies third …

Purpose The purpose of this paper is threefold: first, to establish the role of the pop-up store
within the international location strategy of fashion retailers, second, to identify the factors …

Purpose This study aims to explore how a relational brand experience can be designed
using an integrated retail experience. It addresses the research gap between relational …

The COVID-19 pandemic outbreak has also challenged fashion brands to offer (potential)
customers new and exciting online brand experiences and buying options. This study …

This article examines the phenomenon of “Experiential Retail Environments”(EREs) in the
fashion sector in view of being useful to retail design practice. A discovery-oriented research …

People with disabilities (PWD) are an estimated 1.85 billion worldwide–friends, family and
emotional connections to PWD represent an additional 3.3 billion (Donovan, 2020). This …