In recent decades sustainability and dual-route retailing have been adopted by many big
industries. Companies are now bound to maintain such strategies that fulfill the sustainable …

Das Buch gibt eine systematische und praxisnahe Einführung in Grundlagen der
Marktforschung im Zeitalter der Digitalisierung. Aufgabe ist es, dem Marketing-Management …

This paper uses the concept of psychological distance under construal level theory to
explore the differences in the customers' evaluations of overall store quality, satisfaction and …

Purpose Over the last 50 years, increased attention for personalization paved the way for
one-to-one marketing efforts, but firms struggle to deliver on this promise. The purpose of …

This study applies the refined Kano model and importance-satisfaction model to investigate
medical institutions' satisfaction with and perceptions of importance of domestic …

Objective: The sudden outbreak of COVID-19 has greatly endangered public health and life
safety, leading to new changes in people's housing needs. The purpose of this study is to …

Customers today make a trade-off between online and offline channels to purchase fashion
items. The purpose of this research is to examine whether affective commitment to a …

The opportunity to host international sporting events is an important milestone for advanced
countries, and transportation services play a significant role at such events. This study …

Understanding customer needs is key for fashion retailers to stay competitive and
innovative. Surprisingly, however, extant literature mainly explores customer needs in terms …

The success of a city increasingly depends on its role as a consumer centre. The new form
of consumption is increasingly playing the leading role in urban consumption growth. Based …