The role of affective ties in the asymmetrical relationship between student satisfaction and loyalty. Comparative study of European business schools
N Tandilashvili, S Balech… - Journal of Marketing for …, 2023 - Taylor & Francis
In the context of an increasingly competitive environment in higher education, this article
looks at the determinants of student satisfaction in European business schools. We analysed …
looks at the determinants of student satisfaction in European business schools. We analysed …
The influence of rankings on business school students' perception and satisfaction. An exploratory study
N Tandilashvili, M Tabatadze… - … Conference on Higher …, 2024 - riunet.upv.es
[EN] Rankings of higher education institutions are used as important marketing tools. Given
their competitive environment, business schools increasingly use their position in rankings …
their competitive environment, business schools increasingly use their position in rankings …