Examining the impact of product innovation and pricing capability on the international performance of exporting companies with the mediating role of competitive …

J Rezazadeh, R Bagheri, S Karimi… - Journal of Operations …, 2023 - jopi-journal.org
In the present-day, within the highly competitive and ever-evolving global market landscape,
exporting companies are presented with numerous opportunities to enhance their …

Ranking factors affecting sustainable competitive advantage from the business intelligence perspective: Using content analysis and F-TOPSIS

A Kazemi, Z Kazemi, H Heshmat… - Journal of Soft …, 2024 - jscda-journal.org
Sustainable competitive advantage, as a key factor in business success, ensures that the
company is able to dominate the market with differentiated products and services over a …

Structural-Functional Explanation of Green Marketing Effect in the Development of Health Tourism in Kerman Province

M Tash, Z Amiri Sardari - Journal of Tourism and Development, 2023 - itsairanj.ir
Health tourism with the aim of paying attention to health and traditional or modern treatments
are growing in the present era. On the other hand, it needs a good marketing strategy for …

[HTML][HTML] Digital Marketing Drivers for Women Empowered by Relief Committee in Home-Based Businesses

M Bashokuh - Journal of Entrepreneurship Development, 2024 - jed.ut.ac.ir
Objective:: Home-based businesses serve as vital sources for creating significant
employment opportunities. They can contribute to reducing unemployment rates in a region …