This paper explores whether socio-demographics still have a role to play in profiling green
consumers. Following an interdisciplinary review of the literature, the second part of the …

With the rise in environmental concerns among the stakeholders of businesses, firms are
responding with strategic environmental marketing activities designed to meet the growing …

Purpose–Using the theory of planned behavior (TPB) to examine the effects of consumer
values and past experiences on consumer purchase intention of organic personal care …

A review of the literature suggests that traditional segmentation variables (socio‐
demographics) and personality indicators are of limited use for characterizing the green …

In this modern era of societal marketing business ethics and social responsibility are
becoming the guiding themes for marketing strategies and practices. Within the field of …

This study investigates the influence of three cognitive and attitudinal factors on gender
differences in green purchase behaviour. Using a large sample size (n= 1093), a survey has …

The greening of product innovation process has been under study by researchers, but
mostly it is at an anecdotal level. Extant literature asks for empirical study to explore how to …

This study investigates the influence of various cultural values and psychological factors on
the green purchase behavior of Egyptian consumers. Using a large sample of 1093 …

This article reports the findings of a large-scale research project on environmental new
product development (ENPD) within British manufacturers. A major contribution of this article …

This article argues that micromarketing cannot examine the relationship between
sustainable consumption and the quality of life critically because the essence of the …