A correta alocação de produtos na matriz de ciclo de vida é de fundamental importância para as estratégias mercadológicas, operacionais e logísticas das organizações. Entretanto …
Z Yavari, B Ranjbarian, S Ketabi - International Journal of …, 2016 - inderscienceonline.com
Mass market strategy does not have a big chance for success in a competitive market. Therefore, by segmenting a heterogeneous market in to some smaller and homogenous …
MFF Sobral - WSEAS Transactions on Business and Economics, 2015 - wseas.com
The objective of this study is to promote the use of multicriteria decision method ELECTRE II to support the customers ranking in liquefied petroleum gas distributer, located in the …
VS Souza, MF Sobral, AS Melo - Tourism and Hospitality …, 2016 - revistas.rcaap.pt
A sociedade como um todo se tornou mais sensível aos aspectos da sustentabilidade, cobrando das empresas uma postura ética perante seus consumidores. Este trabalho tem …
Z Yavari - Journal of Executive Management, 2015 - jem.journals.umz.ac.ir
The Mass market strategy does not have a big chance for success in a competitive market. Therefore, by segmenting a heterogeneous market into some smaller and homogenous …
This paper proposes the incorporation of a model using the French Multicriteria Decision Aid ELECTRE TRI in light of management competencies. The axes of Knowledge, Skill and …
O objetivo desta tese é explorar e analisar os modelos multicritérios, em especial a aplicação da metodologia ELECTRE III, com o intuito de construir carteiras defensivas …