Purpose This paper aims to use the technology acceptance model 2 (TAM2) to investigate
the perceived ease of use, perceived benefits, barriers to use and acceptance of Arab …

Social media (SM) are the fundamental component of the tertiary-level students' daily life,
but it's a major concern that the usage of social media has various effects on the students' …

Pemasaran media sosial telah menjadi salah satu media populer yang banyak digunakan
berbagai organisasi profit maupun non profit untuk mempromosikan produk, layanan …

Facebook is considered the largest social network today, leading many researchers to
investigate what factors have resulted in its success. However, it is known that one of the …

Penelitian ini bertujuan untuk mengetahui dan menganalis pengaruh social eWOM pada
instagram terhadap brand attitude dan purchase intention dengan objek smartphone Oppo …