Social commerce (s-commerce) has gained prominence with advances in social media and
social networking technologies over the last decade. Prior research has employed diverse …

The use of social media has experienced a surge in popularity globally in recent years, with
a rapidly increasing rate of adoption. Retailers are experimenting with various strategies to …

Social media is gaining its popularity among hotel operators as one of the important
platforms to market their facilities and establish relationship with customers. In general, most …

In recent years, social networking sites (SNSs) have evolved to be a revolutionary internet-
based technology affecting every aspect of human life. This study attempted to uncover the …

This chapter examines the relevancy of value dimensions and the trustworthiness of
blockchain-based mobile phone applications (BMPAs). Users shop and pay through digital …

Purpose As a derivative model of e-commerce, social commerce has received increasing
attention in recent years. Empirical studies on social commerce have examined the key …

Abstract Social Networking Services (SNSs) allow individuals and small online retailers to
engage in consumer-to-consumer social commerce (C2C s-commerce). It is a growing …

Abstract Electronic Word of Mouth (e-WOM) plays a significant role in influencing users'
behavioural intention in social commerce (s-commerce). Research on the influence of …

The aim of this study is to investigate the consumer behavior of current Malaysian university
students in the social commerce environment. A hypothetical conceptual framework was …