The focus of this article is on discussing the foundations, conceptual development, and implications of resource interaction in inter-organizational networks. The article …
M Pagani, C Pardo - Industrial Marketing Management, 2017 - Elsevier
This paper examines the impact of digitalization-the adoption of Internet-connected digital technologies and applications by companies-on B2B exchanges. While B2C exchanges are …
This positioning paper is informed by our judgment that the mainstream research on business marketing and marketing in general is losing its relevance and vigor because it …
Purpose The purpose of this paper is to explore the impact of social media (SM) adoption in upgrading and innovating selling processes by small-and medium-sized enterprises (SMEs) …
Despite high expectations attached to solution business, research on its value outcomes to the actors involved remains scarce. By drawing on rich empirical data, value research, and …
This paper provides a theoretical framework of multi-stakeholder systems to explain value co- creation through the contextual means of actor-to-actor (A2A) interactions. In applying the …
LE Bygballe, M Ingemansson - Industrial marketing management, 2014 - Elsevier
The paper investigates the logic of innovation in construction by addressing four questions: What is actually being renewed in construction? How is it being done? Who is involved? and …
Supply Network Strategies deals with how companies activate relationships with suppliers in order to become more efficient and innovative. In recent years, increasing emphasis has …
In this paper, we examine the managing of the full innovation process, from visioning to commercialization, in extensive networks. By drawing on the IMP, strategic network, and …