Family businesses have traditionally been recognised for their trustworthiness and
reputation. Interestingly, the extant literature suggests the influence of reputation and trust on …

The special characteristics of family firms, such as the owning family's involvement and
control or its strong identification with the business, make creating and preserving a good …

Technological advances have resulted in a hyperconnected world, requiring a
reassessment of branding research from the perspectives of firms, consumers, and society …

The COVID-19 pandemic has hit the tourism and hospitality sector hard. Hotel managers
face uncertainty in this environment in order to survive. This study explores the impact of …

This study proposes and tests a model of corporate social responsibility (CSR) that specifies
relationships among (1) four categories of CSR initiatives as independent variables,(2) three …

Considers the significance of corporate identity, internal corporate brand/identity images,
and corporate brand identification for corporate brand orientation. Three propositions based …

Can CSR and sustainability signals increase corporate brand performance and brand
equity? What makes these signals more effective? Although research largely evaluates …

The people are the company. This study aims to examine the structure of relationships
between company culture, performance, corporate social responsibility (CSR), and …

Based on the issue ownership theory and corporate reputation, this study examines the
effect of corporate social advocacy (CSA) on corporate reputation, focusing on the relative …

Building company reputation and brand equity through CSR: the mediating role of trust |
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