The main objective of this research was to analyze the influence of digital marketing on
purchasing decisions. The research was guided by specific aims; to evaluate numerous …

In a volatile environment with huge opportunities for implementing digital technologies the
concept of customer loyalty needs further exploration. This paper examines the effects of …

Social media marketing is an important concept and influences the behavior of individuals
and the change of their habits, based on evidence and marketing campaigns that target …

Indonesia has a population of more than 260 million, of which, by 2020, Generation Y is
predicted to account for 70% of the total. With different birth years, Generation Y is the …

Exploring factors affecting digital marketing success gains a great importance among
academics and practitioners. Hence, the aim of this study is first to identify factors affecting …

Customer loyalty is often seen as one of the decisive factors in determining the fate of
organizations. In the age of digitization, organizations should think of advanced strategies to …

This study examine the impact of digital marketing tools (DMT) on the customer loyalty (CL)
of Jordanian Islamic banks.(Google) forms was used by the researchers to distribute a …

Penelitian ini bertujuan untuk menganalisis pengaruh pemasaran digital dan atmosfir toko
terhadap minat beli di Kedai Kopi S. Sumber data diperoleh dari pengamatan pada …

Digital marketing has emerged as a specialism over the last decade with its origin rooted in
direct marketing. The increase in the number of personal devices and its use means brand …

This study investigated the effect of digital marketing on customer behavioral intentions with
the mediating role of customer relationship management (CRM) taken into account. The …